Sbi Po- Marketing (sales Forecasting) Quiz
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- 1.Which of the following provides the backbone of marketing?
- A.
Sales forecasting
- B.
Profit forecasting
- C.
Market targeting
- D.
Market segmentation
- E.
None of the above
- 2.The types of sales forecasting include
- A.
Micro forecasting
- B.
Macro forecasting
- C.
Both (1) and (2)
- D.
Minor forecasting
- E.
Major forecasting
- 3.Macro forecasting is concerned with forecasting markets in
- A.
Fragmentation
- B.
Segmentation
- C.
Totality
- D.
Partiality
- E.
None of the above
- 4.Micro forecasting determines
- A.
Product's market share
- B.
Price's market share
- C.
Place's market share
- D.
Product's price
- E.
None of the above
- 5.The type of forecasting is selected on the basis of
- A.
Degree of accuracy
- B.
Availability of data
- C.
Time horizon
- D.
Product positioning
- E.
All of the above
- 6.Which of the following is/are the type of sales forecast on the basis of time frame
- A.
Short range
- B.
Long range
- C.
Perspective planning forecast
- D.
All of the above
- E.
None of the above
- 7.Sales forecasting involves study of
- A.
Proper selling price
- B.
Sales planning
- C.
Distribution outlets
- D.
Consumer needs and demands
- E.
All of the above
- 8.Sales forecasting involves
- A.
Sales Planning
- B.
Sales Pricing
- C.
Distribution channels
- D.
Consumer tastes
- E.
All of the above
- 9.'Benchmark' means
- A.
Sales performance measurement
- B.
Marks given to salesperson
- C.
Appraisal
- D.
Standard values for comparison
- E.
Autantion
- 10.Market share means
- A.
Share capital of the company
- B.
Staff strength of the company
- C.
Employees stock option
- D.
Share price quoted in the market
- E.
Percentage share of business of the company as compared to peers
- 11.Market share can be increased by increasing
- A.
Raw material cost
- B.
The staff strength
- C.
The sales
- D.
The sales staff
- E.
Competition
- 12.Market size also means
- A.
Market planning
- B.
Market pricing
- C.
Market Space
- D.
Market distribution
- E.
Market channel
- 13.A fall in the market share implies
- A.
Sales have gone up
- B.
Profit has gone up
- C.
Prices are eratic
- D.
Competition has increased
- E.
Business is wound up
- 14.In jury method of sales forecasting includes
- A.
Top Jury method
- B.
Percolated Jury method
- C.
Both (1) and (2)
- D.
Delphi method
- E.
(1), (2) and (4)
- 15.The analytics and statistical method of sales forecasting include
- A.
Extrapolation method
- B.
Moving average method
- C.
Time series analysis
- D.
Regression method
- E.
All of the above
- 16.The first stage in creating the sales forecasting is to estimate
- A.
Market demand
- B.
Profit
- C.
Wealth
- D.
Prospect
- E.
None of these
- 17.The component of sales forecast is/are
- A.
Sales target
- B.
Sales budget
- C.
Both (1) and (2)
- D.
Sales volume
- E.
None of the above
- 18.Sales forecasting can be based on which of the following information?
- A.
What customers say about the product
- B.
What customers are actually doing
- C.
What customers have done in the past
- D.
All of the above
- E.
None of the above
- 19.A common method of preparing sales forecast consists of
- A.
Prepare a macro economic forecast
- B.
Prepare on industry sales forecast
- C.
Prepare a company sales forecast
- D.
All of the above
- E.
None of the above
- 20.Which of the following are included in sales forecasting?
- A.
Sales pricing
- B.
Sales planning
- C.
Distribution channels
- D.
All of the above
- E.
None of the above
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